Search Engine Marketing (SEM) includes a variety of different digital marketing methods including pay per click (PPC) advertising, display advertising, and remarketing. At eMarketing 4 Business, we will help you decide which SEM tools will help your business based on your industry, competition, and target audience. Our marketing experts will then create a complete strategy to initiate, monitor, and evolve your SEM plan so it will work for your business right out of the gate, and for years down the road.
Facebook advertising is a great way to draw in your audience via social media, as well as pull in more traffic to your website. Facebook offers a huge range of options for ads, such as videos, graphics, product carousels, interactive ads, and much more. With so many different options to choose from, it’s easy to use your business’s Facebook page to build your brand and increase recognition with both existing and future customers. The team at eMarketing 4 Business can help you format your Facebook ads, promote them, and track their analytics to ensure you’re getting the most out of your Facebook strategy.
Google AdWords has been a well-known method of search engine marketing for years, and now that Google has updated it to Google Ads, it is even easier to use! Businesses of every size can bid on different keywords so their business listing will show up in the searches that include those keywords. Ads can also be formatted to include links to different pages on your website, or show specific content to give users information right away. We’ll do the research for you to help determine which keywords will be most effective for your business, and our team will work closely with you to monitor their activity and ensure you’re getting the biggest bang for your buck!