4 Vital Features of a Good Website
A good website impacts your company’s bottom line. What makes a good website? Below are some “must-haves” that are important so as to give the visitor a good experience and make a good impression.
Clean, Mobile-friendly Design
A website with good design features a clear call to action and is easy to navigate around. The homepage has a clear message and presents services and products in an engaging manner. The website has a consistent design without a confusing myriad of colors and font styles.
A mobile-responsive design is critical, as more than half of all web traffic now comes from mobile devices. If your website isn’t optimized to operate efficiently on mobile devices, you are losing out on potential customers who visit your website.
Quality content is key for a successful website. Well-written, concise, and relevant content without spelling or grammatical errors is important. A good website will also have engaging features such as blogs, social media, chatbots, and feedback buttons which provide opportunities for interaction with visitors. Quality images and videos add visual interest to the website as well.
Search engine optimization is vital to get your website noticed by Google and other search engines, which means increased traffic and more opportunities to convert prospects into customers. A good website will incorporate unique title and description Meta tags, as well as relevant keywords and well-placed headers on every page.
Quick Loading Time
A good website will load within a matter of seconds, giving your visitors a pleasant speedy experience. Optimized images, optimized videos, and properly running code prevent slow load time which can drive away potential clients.
If you need a professional, reliable website with the above features (and more!), we can help! Contact EM4B today for more information.