them why you do what you do. Of course, customers
want to know product or service information, but they also want to know what
drives you, what makes your company tick. Customers want to see your passion
for what you do so they know they are supporting a business that really cares
about their work and in turn, will offer them their best.
the goals you want to achieve through your website, whether
it is lead generation, getting more volunteers and donations, or using a new
service that isn’t well known yet. Let some of the current goals for your
business come through on your website so that it serves as the effective
marketing tool it should be.
customers through resources. Your website is a
great place to go beyond informing them of your products and services by also
offering them information about what you do and tips from the industry. This
can be done through a newsletter, blog, or on site videos—and those are just a
them your accomplishments. Some companies are on Facebook and
Twitter, have a blog, and have been mentioned in several press releases,
videos, and articles, but customers don’t know that because they can’t find
them! Often a website will hide these things as tiny text links in the footer
of their site or they aren’t featured on the site at all. But you worked hard
to get this type of recognition and to network this way, so incorporate these
items on your website.
a memorable experience. Your small business website should
grab the attention of the user and have unique features that represent what
makes your company better than your competition. If people enjoy visiting your
site, they will remember what they saw and return in the future.