Some people enjoy the change of pace and stepping
away from their office; others feel like they are just a required
inconvenience, but business conferences are important networking events to grow
your business. Here are ten tips to get the most out of your next one:
the conference before you go. Find out the schedule
as a whole, what big names are going to be there, what the best lectures or
discussion groups will be, etc. so you can come in knowing what to expect.
an objective. Have a goal in mind about what you want
to accomplish by attending the conference.
who you most want to meet. When you’re there, choose five to
ten companies or individuals who you feel will be most advantageous to interact
the contacts you make after the conference. Go through the
business cards you got and look at their websites, email them, or otherwise
reach out and get more familiar with their company.
your schedule. There will be multiple events going on
at once and you can go to them all, so plan out what you’re going to do so you
don’t miss anything valuable to your company.
to people! Don’t keep to yourself. Talk to as many
people as you can, even if it’s just small talk or a passing conversation—find
a method of determining who would be best to get to know better.
you have a booth, make it interesting. If your company is set
up as a vendor, make your area exciting to stand out from other companies.
Offer a free gift or a fun game-like interaction to get people conversing with
lunch with like-minded people. Ask those who you
really felt had interesting things to say out for lunch or dinner so you can
discuss business further in a relaxed setting.
business cards and other small, printed materials.
10. Tweet…in the back.
If you wish to make live Twitter updates, do so in the back or off to the side
so you don’t disturb those who aren’t online. Use meeting hash tags and
describe locations to get people who aren’t in attendance to look up more
information and get them interested.
© 2012 eMarketing 4 Business LLC