How to keep your website at the top of Google
Say you want to keep your website ranking well with Google but don’t want to spend thousands of dollars on an expensive SEO package or pay a marketing company excessive amounts of cash- what’s a girl to do? Turns out, there are some relatively EASY and FREE things you can do! Take the bull by the horns and keep your website at the tippy top of the most powerful search engine in the world.
Keep Your Content FRESH
Updating the content on your website regularly lets Google (and other search engines) know that you are legit and are actively interacting with your website. This in comparison to say a website that hasn’t been touched in 10 years, looks great in the eyes of Google. You will definitely rank higher than them! Photos, general information, blogs, and other basic edits to your site are all that is needed in order to keep your site up-to-date and show Google that you mean business. Make these edits yourself in the backend of your website or have your Web Masters make these edits for you. It is that easy!
Improve Your SEO (Search Engine Optimization)
This one might take a TINY bit of work, but it’ll be worth it to keep your website at the top of Google search results. Research important keywords related to your industry and make sure that you are using said keywords in the content on your website. This includes the content visitors can see, but also backend content that users are unable to see. This includes title tags, meta-descriptions, and alt text for the photos and media content on your website. These keywords will help your site’s rankings and keep you performing well with other search engines.
Make Sure Your Website is Mobile Effective
Having a website that doesn’t look great on a cellphone is so early 2000’s. Google does NOT like that. In order for anyone to care about your website (especially Google), you need to make sure your site is mobile effective. Mobile effective is a term that means your website looks great across all platforms, including tablets, cellphones, and anything else you can think of. When you think about it, practically no one is using a desktop to search the web anymore (unless you are glued to a desk all day). Almost everyone is searching the web and making Google searches via their phones and tablets. You need to make sure people can easily find and navigate your site on any device! Luckily for you- EM4b specializes in mobile effective websites!
You need a website with EM4b! Not only do we give you a cutting edge, super awesome website- but you can be rest assured that your website will also be mobile effective, meet Google’s standards for basic SEO, and be optimized for the fastest loading times possible. What are you waiting for? Get top ranking with Google and contact us today!