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Marketing Tips for Small Business During the Holidays

Thanksgiving is here and Christmas is right around the corner. As your personal life goes into overdrive—finding recipes, cooking big meals, organizing events, shopping for gifts, and socializing with friends and family—it can be easy to get distracted and go a little lax on your small business’ marketing. However, now is the best time to keep doing what works and initiate new strategies that you haven’t tried yet…just in time for the New Year. The last quarter, whether you are a retail business or not, can make or break your profits for the year. With that being said, here are some things you can do to further promote your business and bring in those sales and new customers.

Does Your Company Need a Blog?

Thinking about starting a company blog? How do you know if that blog will be worth your efforts? Business blogs do not serve up the same content or meet the same purpose as a personal blog. Business blogs need to have very specific intentions.  They need to regularly create fresh content that is going to attract new business.

Event Ideas for Retail Businesses

Retailers are always looking for ways to stand out and be memorable and one good technique is promotional events. Check out these event ideas and choose the ones that will work for you.

5 Things Your Small Business Website Should Do

Your small business website is what makes up most of your online presence. It can also be the first impression customers will get of your company. Is your website effective? Is it attracting enough business? Here are 5 things to make sure your websites does.

10 Tips to Get the Most From a Business Conference

Some people enjoy the change of pace and stepping away from their office; others feel like they are just a required inconvenience, but business conferences are important networking events to grow your business. Here are ten tips to get the most out of your next one:

Seasonal Businesses: Staying Afloat During the Slow Season

Many businesses are seasonal—landscaping, water parks, bed and breakfasts, ski lodges, etc. Sales can be high and the workload overwhelming during certain times of the year and low and slow during others. How can you make the money last throughout your slow season? Here are some tips on how to keep your business going when “the going” slows to a crawl.

What is your Reputation Like on the Web?

A very big part of marketing your business takes place on the internet. What people think about your company often starts with what they can find about you online. It's easy to create a negative online reputation, but almost as easy to build a positive one. There are several online venues you can use to stand out in the sea of information that is the World Wide Web.

The Right Way to Cold Call

If you work in any type of sales position or you are the one promoting your business, chances are you will need to make cold calls (and emails) from time to time. When you are a customer on the receiving end of this, you can ended up feeling annoyed at the way the person tried to push you into a sale and angry that they wasted your valuable time. When you have had to make cold calls and send unsolicited emails, you may have felt apprehensive about doing so because of how you would be received and may have avoided doing this as much as possible. However, cold calling is a proven successful method of gaining new contacts, business partners, and increasing revenue, and it doesn’t have to be scary or annoying to either party when it is done right. There are several things to keep in mind when cold calling and if you follow these tips, they will ensure your success.

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