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Using your website to generate more leads and drive sales

Most small business owners wants to know how they can maintain customers and get them to keep paying for their service, and all small business owners want to know how they can find more customers.  There are a number of techniques that you can use to make sure that you are continually driving traffic to your website to generate leads.


How identifying your competitors can help your business

Every business should know who their competitors are. The best way to assure that you are conducting your market research in the best way possible is to identify all of your competitors first. You might think you know all the players in your field, but you  might not.


Key Ways To Handle Customer Complaints at your Small Business

In today’s business world it is more important than ever to put a strong emphasis on customer relations with your small business.  Consumers want to get the most out of every dollar spend, and to ensure that you maintain them as customers - you have to keep them happy.


How to handle: “Can you send me some information about your business?”

If you are in a sales type position, you have most likely have been asked to send additional information, but is this person trying blow you off? Not necessarily, this retort is typically called a “conditioned response.”  The first word we all learned growing up was NO and that didn’t stop us, did it?  Don’t let it stop you now either! 


5 Reasons to put things in writing

1. It clarifies your thoughts.  When you have to put something in writing you have to think it through more.  Talking about something is easy, you can ramble on and on about all the reasons why you should or shouldn’t do something but when you decide to put it into writing, you are taking ACTION.


Do I need to stay loyal to my insurance company?

I’ve been with the same insurance company for a long time and it only seems to be costing more money without any additional benefit.  Do I need to stay loyal?


Small Business Marketing Strategy In 4 Easy Steps

“I guarantee increased sales in 30 days or less.”  Sound familiar? The internet and late night T.V.  is flooded with this nonsense. Unfortunately, now more than ever, new and established entrepreneurs look to these quick-fix sources for a silver bullet that will solve their business problems.


How can I best communicate my passion for my business to my customers?

In today’s world, a lot of communication is done through technology.  I mean, did you ever imagine you would be “tweeting” with customers or “face-booking” with friends?

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